9:30am - 12:00pm
the Kerry Centre Hotel, Beijing
Subject: Data Mining and Targeted Marketing
In an era when there is an increasing number of ways to access knowledge, what will happen in the world of business?
During Baidu World Advertising and Marketing Session 2007, we will reveal how Baidu, using data mining, assists clients to link online user generated content to their marketing efforts and thereby create unique business value and marketing channels.
Supported by a database created by the entire Internet community, Baidu extracts the most valuable information in accordance with users' and clients' needs to support new marketing systems with authoritative data analysis. This session assembles Baidu's top data analysts, who will share their analysis of Baidu users' behavior as well as the trends of data commercialization.
How does Baidu leverage data mining to generate a marketing platform that can target not only the general public, but also specific groups and individuals? After developing the initiative for over one year, what is the customer response and market size of Targetisement? How does Targetisement match clients with targeted consumer groups? With the biggest search community in China, how does user generated content become a starting point for advertising and marketing?
Baidu World Advertising Marketing Session invites you to share the latest trends in Internet marketing!
Baidu Digital Music Session
Subject: Sharing the Value of Search, Creating a New Era of Entertainment
Baidu is dedicated to providing people with the most convenient and efficient way to find information. Baidu and its business partners listen closely to the needs of users and focus on delivering the most useful products and solutions. Baidu also works with its digital music partners to build a new era of entertainment and to share the value of online search.
Through partnership with many content providers, Baidu's digital entertainment products offer a brand new interactive web platform with a wealth of entertainment content. Today, this innovative platform allows Chinese language online users access to the latest information about the entertainment industry as well as music online. As the most-trafficked Chinese search engine, Baidu firmly believes that we can build a better Internet world by sharing the value of online search.
Speech: Sharing the Value of Search for a New Era of Entertainment
Presentation: A Review of Baidu's Digital Music Platform